Answer Objections: The Formula

Use the Answer Objections Formula to answer customer objections.

Identify - Confirm - Respond

Identify the objection:

• Easy objections are just questions
• Real objections are Actual Issues

Confirm the objection:

• Rephrase customer objection to confirm you understand it

Respond to the objection:

• Answer the customer objection
  
  

Use the formula ...