Static image of 3 parts of formula: Identify Confirm Respond.

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Answer Objections Formula

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Customer Interaction: Real Objection

Customer says:
I’m very pleased with my current provider.”

You rephrase to Confirm:
I see. Your current provider is giving you what you need at this point.

Customer agrees.


You Respond:
"I'd like to explain our Customer Advantage Program. It offers several benefits in addition to what you're getting now.

 

      
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