Your Takeaway

When you're buying:

• You want the salesperson to personalize a sales approach using the Customer Anatomy skill.

When you're selling:

• Your customers want, need and expect exactly the same personalized approach from you!
  
  

• Work to personalize your sales approach: sell people first.
  
• Focus on people in your preparation and planning.
  
  

• Click "Next" for a quick skill recap.